# Why Twitter?

**Monthly active users:** 556 million

**Revenue:** $5.08 billion

**Ownership:** Privately held

**Monetizable daily active users:** 237.8 million (55% of total users)

**Average daily usage:** 34.8 minutes/day

**Worldwide daily engagement ranking:** Third most-used social network

**Brand value growth rate:** %85

**Age:** 38.5% between 25–34 years old

**53% of people on Twitter** are more likely to be the first to buy new products.

Twitter is the **world's 4th favorite** social media platform. (Without Chinese apps.)

Twitter usage is **growing 30% faster** than Instagram among **Gen Z.**

With all these data, we thought it was more important to monetize Twitter. Its audience is very suitable for this, and as a social media platform, Tweetbank needs what it offers.