> For the complete documentation index, see [llms.txt](https://tweetbank.gitbook.io/tweetbank/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tweetbank.gitbook.io/tweetbank/why-twitter.md).

# Why Twitter?

Twitter is one of the most used apps in the world and it may be one of the social media to use for monetization. Also, Twitter has the most potential for social media applications.

**Monthly active users:** 556 million

**Revenue:** $5.08 billion

**Ownership:** Privately held

**Monetizable daily active users:** 237.8 million (55% of total users)

**Average daily usage:** 34.8 minutes/day

**Worldwide daily engagement ranking:** Third most-used social network

**Brand value growth rate:** %85

**Age:** 38.5% between 25–34 years old

**53% of people on Twitter** are more likely to be the first to buy new products.

Twitter is the **world's 4th favorite** social media platform. (Without Chinese apps.)

Twitter usage is **growing 30% faster** than Instagram among **Gen Z.**

With all these data, we thought it was more important to monetize Twitter. Its audience is very suitable for this, and as a social media platform, Tweetbank needs what it offers.